- Content strategy
- Website and blog content
- Sponsored content for media
- Digital copywriting
- Social-media content (Facebook, Instagram, Twitter)
With a background in journalism and digital marketing, Carolyn creates content based on SEO and a mobile-first world.
She is currently part of the Brand and Marketing team for the University of British Columbia. She wrote the website copy for The Potential Is Yours national brand campaign and multimedia and social-media content for the Let’s Choose to Reuse zero-waste UBC campaign.
Here’s a sample of the advertising campaign, social media, and website content that Carolyn contributed to writing or producing.
- Website story: A Bird’s Eye View: BC’s Annual Eagle Migration
- Website story: How to Visit the Great Bear Rainforest in BC